
" I dreamed of space, more space... in my closet, in my yoga class, and most of all, in my wallet."
Company Bio
SERRI was inspired by one woman’s dream to have more space in her wallet. The dream has been transformed into reality over the past three years. An ambitious research and development plan incorporated an engineer, several sewing machines, some fashion savvy women, and perhaps most important, the dreamer. Prototypes were challenged by a cross section of women in order to refine the qualities of this wallet to please even the most discerning of tastes. Angles were calculated, materials tested, and function transformed through the development of this unique product. In order to ensure mastery of this patent design without sacrificing quality craftsmanship, SERRI ensured an exhaustive search for the best manufacturer. SERRI wallets made their debut in November 2009 after a combination of dreaming big and believing anything is possible.
Mission Statement
Our goal is to provide women with a luxurious, large expanding wallet that provides generous access to belongings. The SERRI wallet allows women to live big without compromising style or function. SERRI maximizes wallet space to ensure that no card, cash or receipt goes astray.
About the SERRI Logo
Each tong of the trident represents a different phase of life. The journey to create SERRI continues to unfold and has been rich with learning and new risks. More than a life phase, the SERRI trident is about "Dreaming big, making things happen, and keeping things going." This also describes the lives of most women I know.